Hi, I’m Jo-Lynne. I’m a 47-year-old mom of three, chronic over-thinker, recovering runner, and accidental fashion blogger with a weakness for skinny jeans and Sauvignon Blanc.
I’ve been writing in this little corner of the internet for over 13 years, and I love this space and the community of women who visit on a regular basis.
Over time my site has evolved into a destination for women looking to reclaim or maintain their sense of style but without a lot of time to devote to it, which is where I come in! I’m the girlfriend who keeps you in the know with the latest trends, the best sales, and wearable everyday outfits for the modern woman.
I live and work from home in the suburbs of Philadelphia with my husband of 24 years and three children ages 14, 17 and 20.
I like to call my style “casual chic” and I believe a simple outfit can be made fabulous by adding a few well-placed accessories. I’m not afraid to try a new trend here and there, but my goal is to be stylish, not trendy.
I’m a sucker for a pair of designer jeans and a fabulous handbag, but I have no problem mixing high end fashion with more budget-friendly clothing.
I try to feature products that fit a variety of budgets, and I hope my outfit ideas inspire you to shop your closet or your favorite retailers.
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Who takes your outfit photos?
For a long time, my husband took my pictures, but for the past year or so I’ve been working almsot exclusively with Allison Cornell. Besides being a talented photographer, she’s a great help with tweaking my looks and choosing amazing backdrops. She also does a lot of family photography and newborn sessions, so if you’re local, be sure to check out her portfolio!
Do you keep all of the clothes you feature?
Goodness, no! I try to keep my personal wardrobe pared down because I get overwhelmed with too many choices. I return what hasn’t been worn, I pass some things on to friends and family, I take a couple trips a year to stores like Clothes Mentor and Style Encore, and I donate the rest to a local thrift shop.
What sizes do you wear? (Yes, I actually get asked that question a lot!)
I’m 5’5″, and I weigh around 140, depending on how much pizza I consumed over the weekend. I usually wear a small in tops and sweaters, an 8 in dresses, and a 6 or 8 in pants (28 or 29 in jeans.) If you ever have a question about how a featured item is sized, please don’t hesitate to ask.
What is your fitness routine?
I run 5-10 miles a week (it used to be more), and I lift weights 2x a week. Regular exercise is key to my sanity. Running is my outlet, my me-time, and my only regular hobby. I was injured for a while and couldn’t run, and I thought I was going to climb the walls. I don’t enjoy the weight lifting as much, but I do like the results, and I’m hoping to avoid bone density issues down the road.
What do you eat?
I try to eat clean as much as possible without being legalistic about it. I eat a lot of meat, eggs, and veggies, and I buy local and organic as much as possible. I went gluten-free a few years ago, and I recently started eating more of a Paleo diet, but I do make some exceptions (like wine and cheese!)
What do you do for fun?
I love good food and wine and enjoy dining out with my husband and friends at farm to table restaurants and BYOBs. I’m really quite a homebody, so cozying up on the couch with a good book is pretty much my favorite way to relax. Running and participating in local races is fun, especially when I can meet up with friends. I love to travel, but with three kids, I don’t get to do as much of that as I’d like. Honestly, I have more fun with blogging than I do with any of my hobbies. I absolutely love what I do, and I admit that my blog takes up most of my time outside of friend and family commitments.
What advice do you have for new bloggers?
Blogging takes a tremendous amount of time and patience and determination. When you start out, I think you have to have realistic expectations. I always tell people to be consistent, be yourself, and be patient. I wrote a post on how to start a blog, which you might find helpful if you’re thinking of starting a blog.
How did you get started blogging and why do you blog?
It was completely spontaneous and without any strategy whatsoever. I just thought blogging might be a fun way to keep in touch with friends and family, and I was pleasantly surprised to discover a supportive, encouraging community out there in the blogosphere. Eventually opportunities started coming along to work with brands and make a little extra spending money, and gradually my fun side gig became a full-time job with a full-time income and some great perks.
Besides the fact that I have no unspoken thoughts and the incessant need to over-share, blogging gives me the flexibility of a work-at-home mom, and it has opened up many exciting doors of opportunity. I’ve been able to work with some fabulous brands, I’ve traveled to places I never imagined I would get to go, and I’ve even been featured in a magazine or two! But most of all, I just love the community of women who have gathered here. Whether you’re new here or you’ve been reading for years, I appreciate you more than you know!
Monetization & Disclosure
I make money on this blog through ads, sponsored posts, and affiliate links, and I purchase all of my clothes and accessories unless otherwise noted. Any items marked ‘c/o’ were gifted to me, but I only feature them if I truly love them. You can read all about how that works in this post: how do you make money on your blog?
I only work with brands I feel I can wholeheartedly endorse. Sponsored posts, reviews, and affiliate links allow me bring you the latest in fashion, beauty, and travel for free. Plus, they help me pay the bills, which is always a good thing! I believe in authenticity and transparency, and I’m always happy to answer any questions you may have about how I run my business.
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