Well, what a week it’s been! I’ve been eating, drinking, breathing, and dreaming blog design for the past five days. We started this project back in mid-October. I was told it would be done around the holidays, haha!
This ain’t my first rodeo, and I KNEW it would be a lot longer than that, but I was hoping maybe we would have the new site up and running by the end of January. I guess mid-February isn’t so bad, all things considered.
I’ve been getting questions from bloggers and non-bloggers alike, so I thought I’d use this post to talk a little about the process, my goals, and why I wanted a new design.
Why did you want a redesign? Your blog looked nice before.
I always get that question when I do a blog redesign, lol! I was very happy with my design before. I worked with Lindsey at Purr Design — she is the one who created the J logo that is now very much part of my brand. While we didn’t use it in the masthead on this design, we are incorporating it other places. Lindsey has a great eye for logo design and branding, and I still love the brand and style guide she created for me back in 2017.
She updated my site several times after that, and I was always pleased. But Lindsey works mostly with food bloggers, and as my blog and website technology has evolved, I wanted some functionalities that are unique to fashion blogging. And also, I just felt like it was time to get a fresh perspective.
Who designed your new site?
I’ve been working with Smash Creative on this website upgrade, and overall I’m very pleased. They have a different process than any blog designer I’ve used before. In the past, I’ve always gone to a designer who is more or less a one-man show. (Or, in my case, a one-woman show.) Usually it was someone who has a unique style that I’m particularly drawn to — most blogs have a link to their designer in the footer, so you can figure out who they used.
Smash is different because they are a small company with a team of designers and developers, and all of my communication has been with an assigned project manager. (Big shout out to Aaron, by the way! He has been great to work with, very responsive and patient with me and all of my questions and specifications.) It probably won’t surprise you to hear that I am very picky…. or, as I prefer to call it, detail-oriented.
So basically, I communicate with Aaron, and he orchestrates everything going on behind the scenes. We met on Zoom several times throughout the process to hammer everything out, and that screen share feature was such a life saver. It’s so much easier to explain things when you can see it.
What was the process?
Smash Creative actually approached me about the possibility of upgrading my website, back in October. I was kind of hankering for a new look and some of the new features I was seeing on other fashion blogs, but it’s a big financial investment to do what I wanted to do, so I had been dragging my feet. I had even reached out to a couple of the design studios I admire, but one never responded and the other had closed her wait list, she was so overwhelmed with requests.
I liked what I saw, and I liked what I heard about their company when we talked, so I decided to go for it. I was also thrilled that there was no wait list. Since they have multiple designers and developers on their team, they were able to start the design process right away.
Angela put me in touch with Aaron, and I filled out the questionnaire about my brand and what I was looking for, and we got on our first Zoom call to discuss strategy, goals, and vision for my blog. From there, the ball was rolling!
Next was the Brand Meeting with the designer assigned to my project, Kelcie. That’s when we discussed branding, colors, and the overall look and feel I wanted.
We met again a few weeks later to go over that. I liked it, but I wanted the colors tweaked a bit, so after some back and forth, she sent my final Brand Guide with colors and fonts and my updated logo design.
Once I approved that, she set to work on the blog’s homepage design.
Now that we had a plan, I was dying to see it come together, but that was right before Thanksgiving, so I knew I would need to be patient.
Imagine my surprise when just a few days later, Kelcie had the homepage ready for me to take a look at! It was just a picture, but she was able to talk through it and discuss the features and how it would work. A few days after that, she had some of the other pages ready to look at, including the mobile site.
Everything seemed to be moving along pretty quickly, but there was a lot of back and forth and questions and tweaking. Finally, the week after Christmas, we had all the blog design elements hammered out, and Aaron moved me over to the development queue. (For anyone not familiar, development is when they take all the designer’s pretty plans and pictures and make them actually work on a real, live website.)
That’s when everything slooooowwwwwed doooowwwwwwn.
There was a bit of a wait for the development team to take on my project, and then that whole process took longer than expected, but finally on February 4, I was able to look at a live mockup of my new site!
That was exciting, but made me even more anxious to see my own content in there and having it live and working for everyone to use and enjoy. I was afraid it would be another month before they were able to install on my blog, but after we went back and forth about a few things, Aaron surprised me this past week by suggesting we install on Thursday.
Thursday was a loooong day, and as you know, my blog was offline for most of it, but I am thrilled with how everything turned out.
My New and Improved Website!!!
There are some glitches (particularly on mobile — that is always the most challenging part) and we’re still working on ironing out the kinks, but overall, I’m very happy with the end result and the process of working with Smash Creative.
I have a list a mile long with little details I want tweaked or added, but I hope to get those taken care of early this week. There are some spacing issues, I want to make my comments easier to find, add some dates, and other assorted things.
I can’t wait for tomorrow to get this ball rolling again, but every time I open my site, I am so pleased. I love the color palette, the fun new features, and the updated look.
In the meantime, there is a lot I can do behind the scenes, plus it has been quite a project to upload all the products for the Shop page. Those also populate Jo-Lynne’s Picks, the Popular Right Now feature on the sidebar, and the shoppable links on each of my posts.
FUN FACT: If you hover over the little SHOP icon a the bottom right of the image on the home page, it brings up shoppable images from the products featured in the post.
And on the posts in the middle section, that SHOP icon is on the top left.
I tried to keep the new design pretty straightforward and intuitive. For example, I hate it when I go to a blog, and I can’t figure out where to find the most recent posts.
My home page is still my most recent posts, in reverse chronological order. There are just a few other features sprinkled in.
This Currently Loving section was one of Kelcie’s suggestions. A lot of bloggers are using these “Snapshots”, as they call them, as mini-posts or call-outs for certain products.
I’m still figuring out how to best utilize this feature. Each of those images is clickable, and you will get some more details about the items featured there. Click View All + to see all my Snapshots. (I obviously need to add more!)
The sidebar has a Popular Right Now section, where I can call out specific products or posts that are trending. A search bar is directly above that, and I have some Quick Links to popular retailers below it.
And then further down the page, there’s a section of my top product picks, and you can click through to see the rest of my Shop section — which I have divided up by category, but I can also add pages for specific retailers as well.
Another fun new feature I’m loving is the expandable menu bar at the top. I put my most popular categories up there, and when you hover, there’s a dropdown with my most recent posts in that category, and links to the subcategories and a search bar to the left.
There’s probably more, but I think that hits the highlights. If you have any questions or suggestions, feel free to let me know, either via email or in the comment section.
If you have issues, feel free to email me. A screenshot always helps, and let us know if you are on mobile, desktop, tablet, etc. Even the browser you are using can be a factor. I am gathering all of these in a list to send to Aaron. He is going to LOVE me tomorrow, haha!
Enjoy the rest of your weekend!