Have you heard about the latest Target designer collaboration — FEED USA + Target? This one is different in that this limited time-only collection benefits Feeding America, the nation’s leading domestic hunger-relief charity. What I love is that each product in the line displays the number of meals donated to children and families as a result of the purchase so you know exactly how much you are contributing with your purchase.
The designer is Lauren Bush Lauren and I absolutely love the design aesthetic behind this line. Not all of Target’s designer collaborations are easily relatable to the average person, but Lauren did a great job creating a collection that is wearable and relatable with her FEED USA + Target line.
I love the women’s line and think I could buy almost every piece. (You can click on the image below for a larger view.)
I also love the accessories. It’s just so casual and down to earth — perfect for everyday wear.
But there is a lot more to this line than clothing. There are also housewares and accessories. For example, I love these stoneware baking pans.
And even these water bottles are adorable.
And aren’t these fleece throws perfect for a cold day at the ballpark?
The FEED USA + Target collection will be available online and in stores on June 30th. Mark your calendar! I have a feeling it will sell quickly.
What do you think of this new line and the collaboration with FEED?
Because I’m part of the Target Inner Circle (a curated crew of online influencers who get behind-the-scenes access to Target), I got an early sneak peek of the line and I have permission to share, but I am not being compensated or required to post.
Love the pieces. Very basic and wearable, and it’s great that it’s for such a good cause. What a wonderful reason to go shopping!
~FringeGirl
I live in Minneapolis (Target’s home town) and I read about an article a month about food shelf issues locally. This project will directly improve the lives of people I am sure to be passing inside my local Target. This is one of the best ways to put my money where my heart is. I’m so proud of Target. I have bought items from almost every past collaboration (not the Kate Young one) and this is the coolest. And the items are not tacky or super trendy, but wearable and durable enough to last past a season. I’m excited to see this collaboration.
Adore the water bottles and I can already see pasta with cherry tomatoes playing off the colors in that stoneware!
WOW! I am a FREQUENT shopper of Target and haven’t heard/come across this yet. Thanks for the heads up. PS, I love the water bottles too!