I read an article on ProBlogger this morning that really resonated. He told the story of taking a class many years ago where he was instructed to write his own obituary — actually, what he hoped his obituary would someday say about him. The point was to determine how you want people to perceive you in an effort to define your goals for yourself. Darren pointed out that the same strategy can be applied to our blogs. How do we want people to perceive us and our blogs? Because “what people say about you when you’re not in the room” is one way to define your “brand.”
Now, if I read the word “brand” one more time, I might be tempted to gouge my eyeballs out with a butter knife. But if I can get past my intense dislike for the word itself, at least when it pertains to my thoughts about my life and my family, I think the exercise is valid. Because once you identify what you want to be known for, you can begin to try to BE what you want to be known for. Otherwise, you may find yourself floundering for an identity.
I want my blog to be known for two things:
1) Good writing. Whether I’m writing a meme or commentary on a day’s activities or a product review or waxing eloquent about a cause that is near and dear to my heart, I hope to stay true to my voice and maintain a certain standard of quality in my writing. (And I still have to pause before I type the word “writing” when describing what I do here. For some reason I feel like I need to have an English degree or get paid or… something besides start a blog and start typing to call myself a writer. I do not necessarily think that “all bloggers are Writers.” But however I define myself, I just know that I want to write well.
2) Community. I hope that no matter what else I do here, I develop a sense of community among my readers and particularly those who comment regularly. I want this to be a place where it’s safe and welcoming, where people feel comfortable jumping into the conversation. I want this to be a place where there IS conversation.
So I’m going to try it. I’m going to write my blog’s obituary. And then I’m going to do my best to make my blog resemble its obit. Go ahead. Try it. Tell me what you want your blog to be known for. And even write your blog’s obit, if you dare!
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