You may have heard the bru-ha-ha over Facebook making it harder and harder for brand pages to be seen in their followers’ newsfeeds. They have come right out and said that in 2015, they are going to make even less of the content from business pages available without paid advertising.
This is an admirable goal for the user, and I’m not writing this post to whine and complain. The way I see it, Facebook is just trying to keep up with the people gaming the system so they can make the platform benefit the people who use it organically.
In fact, I’m actually HOPEFUL that this is going to be a GOOD change for those of us using Facebook as it was intended. In fact, I daresay that now that 2015 is here, my Facebook page is getting as much engagement as it ever has.
You see, for me, Facebook is more than just another platform where I push out my content, although I do use it for that purpose. But now that so many people are reading blogs on their mobile devices, which makes commenting a bit more cumbersome, my Facebook page is where so much of the conversation is.
Many bloggers and businesses who use Facebook primarily as a means to promote their products are talking about moving away from Facebook and put more time and energy into Twitter, Pinterest, Instagram, etc. Also, there’s a real push to build our email lists, which ultimately belong to us, not a 3rd party site.
I already use those platforms a lot, but to me, NOTHING offers the community that Facebook does… except possibly my blog comments.
I’d love to hear from you, the reader. How do YOU prefer to interact with your favorite blogs?
There are plenty of ways I push out my content . . .
Pinterest: I pin almost every post I write to my BEST OF Jo-Lynne Shane Pinterest Board. Although not every post has a pin-worthy image (particularly the #CoffeeTalk posts, which everyone seems to like.) So if you’re on Pinterest, make you’re following me there.
Twitter: I always tweet my posts, although I feel like Twitter is nothing more than a black hole anymore. However, I do check in a couple times a day and respond, so if you’re on Twitter, you can follow me @JoLynneShane.
Instagram: And I absolutely love Instagram, and it does allow for some community although it’s all visual. I can’t just ask for advice or share a cool article over there.
RSS & Email: Then there’s my RSS Feed and email lists, which I have tried to make as user-friendly as possible. You can sign up to receive all of my posts daily or weekly, or you can choose to receive certain regular features or categories of posts if you have a favorite you don’t want to miss. I’ve already shared how I’m moving some of these over to a new platform that should allow me to make them more personal.
Newsletter: I do try to shoot out a newsletter every month or so, although I know I don’t use that to its fullest potential. That’s a goal for 2015. I really want to make those more useful and more valuable to you.
Facebook: And yes, my Facebook Page is still there, and I will continue to use it as long as there is engagement.
If you DO want to see my Facebook Page updates, make sure you have not only “liked” my page, but also checked off to “Follow” and also “Get Notifications.”
Beyond that, the more you “like,” share and comment on my FB Page posts, the more often my updates will show in your newsfeed.
I’m feeling much more optimistic about the Facebook changes now that 2015 is here and I don’t see much difference in my own pages. I really do think Facebook wants what the user wants. I don’t think they’re trying to penalize Facebook pages as much as they are wanting to cut down on the promotional posts that people are getting tired of.
So tell me what you think. How many of you interact with me on my Facebook page? Where else do you like to interact? Or if you prefer to read and remain anonymous, that is just fine too.
Also… I know that some blogs have their comments enabled through Facebook so you don’t have to fill in your name and email address every time you comment on the blog. Do you think that’s helpful? Do you find that you’re more likely to leave a blog comment if they blogger uses the Facebook comments? I’ve debated giving that a try.
I’d love to hear your thoughts. If you’re primarily a blog-reader, where do you go to keep up with your favorite blogs? And if you are a blogger, how are you facilitating interaction and feedback with your community?