I Came, I Saw, I Ate. with the Krusteaz #Bakers13

So before I head off for my next trip, I wanted to tell you about the International Food Bloggers Conference and my tour of the Krusteaz HQ.

I’ve never been to a food blogging conference before. I generally identify more with the mom blogger crowd and most of the blogging conferences I’ve attended have been geared to more general blogging so it was really fun to get a different perspective.

I particularly enjoyed the session on food photography. I tweeted quite a bit during that session. Todd Coleman encouraged us to use unusual props and taught us how to look for the right kind of light. He reminded us not to be afraid of “doing it wrong” and to look for beauty in unexpected places.

That afternoon, my fellow Krusteaz ambassador and new friend Jenn of Hostess With The Mostess led a session on creative entertaining. I am always so amazed by people who have the entertaining gene, and Jenn is a master at the trade.


She set up a few table displays with examples of party themes. I loved the fiesta party best. All of her ideas are simple and attainable, but I would never think of them. She showed us how she makes a taco flatbread with the new Krusteaz flatbread mixes. I appreciated that she encouraged us to take shortcuts sometimes, that not everything has to be Pinterest perfect — of course THIS is, but she was speaking about the every day.


Earlier in the trip, we got to tour the Krusteaz HQ and spend some time in the test kitchen. I always enjoy learning the story behind a business, and this one was quite entertaining. Evidently the founder of Krusteaz was a door-to-door dress salesman back in the 30s, and he one afternoon he visited a ladies’ bridge group and they served him pie. Somehow he left that day with a business plan and a bunch of business partners for a new venture they called Krusteaz because it was the first ever “just add water” pie crust mix to hit the market. Krust-Eaz… get it?

I love that it’s still a family company. Everyone we met seemed truly happy to work there.

In the test kitchen, we were given a fun challenge — a cookie exchange!


We were presented with a variety of Krusteaz baking mixes and all the tools and other ingredients you could possibly need to make a sweet treat, and then we paired off and collaborated to create and make a fun cookie to share with everyone.

cooking in the krusteaz kitchen

Christi and I worked together with the gluten-free brownie mix (which is OUT of this world, by the way…. if you are ever entertaining gluten-free friends, this is a quick and easy dessert that everyone will love, gluten-free or not. Really. Try it.)

This was our final creation: a peppermint frosted brownie.


They were to. die. for. I did indulge, yes I did. And I had the sugar coma to prove it.

They also provided us with an assortment of supplies so we could wrap them up pretty for presentation and take-home.


And they gave us adorable toolboxes that were loaded with baking tools to take the cookies home in. I was so impressed with everyone’s creations. There are some seriously talented ladies in this group! I am humbled to be a part of it.


Big thanks to Krusteaz,for bringing us to Seattle for the International Food Bloggers Conference and to get to see the inner workings of the Krusteaz facilities. Such a fun trip.

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10 Responses

  1. First of all – I so love that you spent time with Jenn – she is amazing, right? Such an extraordinary talent ….I cannot believe how beautiful all of these display boxes and tools are – makes me want to throw a party right now. Not to mention, it is 7am and I’m now DYING for a brownie 🙂 Can’t wait to try them.

  2. We have some friends in our small group who are gluten free. I’ll have to try making these brownies next time I make snack!

  3. Okay, at the risk of making myself sound like a total snob, I always thought that Krusteaz mixes were just one (teeny) step above generics, so I’ve never bought them. But since I know you wouldn’t associate yourself with a company that was less than top notch quality, I will have to give them a try. Thank you for changing my mind!

    1. Try them and let me know what you think. I honestly always assumed the same, although I know my SIL swears by them (and she is a good cook) so I always thought they were definitely a cut above. But the ones I have tried so far have impressed me AND they are gluten free, which is even harder to make those good. So yeah, try them and see what you think! I had no idea till visiting the HQ that they were the original “just add water” pancake mix.

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