Coffee Talk

It’s the weirdest thing, I got up this morning and I have no posts scheduled, none planned, and nothing due. WOOT! It was a great feeling, and then I was like…. Oh, wait. I have nothing to post!

That’s not really true. I have a ton of posts in my drafts that are half written and just waiting for me to find the time and inspiration. And I’m due for another #CoffeeTalk so here we are.


I’ve been spending this week on blog-improvement projects, and my head is swimming. I’m taking Melissa Culbertson’s Pinning Perfect class, I had a phone consult yesterday with the folks at Blogging Concentrated that gave me a task list that’s two pages long, and today I meet with a friend who is going to help me put my gift guides together because that task is getting super overwhelming.

My email inbox is getting out of control. I do like to discover new and interesting products to share in my gift guides, but I also include some of my favorite things as well so it truly represents me and my gift giving ideas, not whatever happens to fall into my inbox. So I have to comb through carefully and only respond to those that I think will be a really good fit.

What I realized during the phone consult yesterday is that I need a CEO. Those were Dan’s words, actually. That’s what he said. “You need a CEO so you can do the grunt work.”

Not that I feel like I’m doing grunt work, lol. But I get what he means.

I like to write and communicate with you guys. THAT is why I blog. I’m not a business person, I’m not a professional photographer, photo editor, and I’m certainly not a marketer or a project manager. I just want to create the content and talk to you, whether it’s here or on my Facebook page or where ever you guys are responding to what I write.

But there’s so much OTHER STUFF that goes along with blogging and running a blog this size. And THAT STUFF takes so much time and energy.

Sometimes it takes someone else — someone on the outside who is objective and strategic — asking you questions and putting things into perspective.

If I could hire someone else to do ALL THAT, I could write more and interact more, and that’s what I love. And that’s what keeps you coming back, right??

The question is, how does one go about finding someone to do ALL THAT? That’s the task at hand.

I hesitate to write about the back end of blogging. Sometimes I think y’all would rather not know. Some people probably would like to believe that it all happens magically.

But these posts are all about sharing what’s going on in my life, and right now, that is what’s going on. And truthfully, I never want to pretend that it all happens magically because that defeats the purpose… which is to keep it real.

When people ask what I write about, I always resort to “real life” terminology…. real food for real life, real fashion for real life, real life travel planning, real life entertaining and decor…. whatever I write about, it’s for the average suburban mom because that’s who I am.

So along those lines, I was watching Bethany Mota videos with my daughters the other day. If y’all don’t know who that is, she’s this huge YouTube sensation. YouTube is the next big thing, ya know. I wanted to see what she DOES that makes her so popular — and so rich. This is a kid who just started taking videos of herself in her bedroom, threw them up on YouTube, and eventually created such a huge following that she pulls in like $50,000 A MONTH in ad revenue. That is in addition to any sponsorships she might have. AND she has her own clothing line at Aeropostale.

I can see, after watching her on DWTS this season, that she does have a star quality about her, which is of course why she became such a huge YouTube sensation.

So I was watching her video with the kids to see how she does what she does, and I was baffled. She was just walking around her house making breakfast. And my kids were entranced.

Of course I had to burst their bubble. I started in, “You guys KNOW that she has a whole FILM crew there right now, right? This is not just her doing this. And you KNOW someone PAID her to use that product in this video right now, RIGHT???”

And they were all, “Mommmmmm…. stop being MEAN!”

My husband and I just laughed. I’m not being mean. I just know what goes on behind the scenes. They don’t get that I DO THIS…. to a much lesser degree. And why does she not disclose the product placements? Isn’t that required? But I digress….

It was just funny.

I definitely do not expect to be the next Bethany Mota, but if I could take it up a notch or two, that would be fun. Just to put it perspective for ya, I pull in about $500 a month in ad revenue. So, yeah. I’m not going to be walking in Bethany’s footsteps any time soon.

Of course, YouTube is where the money’s at. Bah. I hate video. See the part about “I just want to write…” above.

People are always shocked to hear I don’t enjoy video. But you put yourself all over your blog….

You guys, I am still embarrassed for people to see me plastered all over my blog. I’ve gotten a bit more used to it, but whenever someone I know in real life says, “Oh, I checked out your blog the other day…”

Ugh. All I see in my head is me posing like some kind of middle-aged super model wannabe, and I cringe.

But I know those are my most popular posts, and I get so much positive response from women who feel like it helps them figure out how to put outfits together and how to look stylish and age appropriate as they get older and aren’t so sure what works anymore, and I really do enjoy putting outfits together and figuring out what works. So I’ll carry on.

And I’ve come a long way. Do you ever look at the old outfit posts? They are often linked at the bottom of those posts in the “you might also like” section. I will click on those sometimes, and OMG some of those were awkward. I am always tempted to delete them, and then I don’t have the heart.

Well, that’s enough about me.

Stay tuned because I just peeked into my drafts folder, and there’s another fun mojito recipe that Colleen put together all ready to go. This one is perfect for the holidays.