You may have heard that Facebook has released a new fancy Timeline layout for pages. Perhaps you’ve even seen a few!
Much like the current Timeline layout for your personal Facebook profile, the new Timeline for Pages allows you to display a large cover photo at the top of the page. You can make yours live at any time, but on March 30 every page will be unceremoniously switched over the new Timeline, like it or not. I went ahead and switched because I was curious. You can see my page here. (And I’d love it if you’d “like” it!!)
Here are some things you may want to know!
The cover photo is the first thing people will see when they view your site, so you want to choose wisely. Some may choose a photo, and others may want to design a graphic image. Either way, the optimal size is 850 x 315 pixels.
Need some inspiration? See Mashable’s 20 Facebook Page Cover Photos to Inspire Your Brand.
I looked through all of those and decided that I definitely need my photo in my cover image, as my logo is already my Profile Picture. I chose to use one of the photos from the Ulta Blogger Beauty Event at New York Fashion Week.
The key with photos is to make sure they have a high enough resolution and are large enough to be nice and clear. There’s nothing more underwhelming than a blurry cover photo.
If you decide to use a graphic image, you will want to size it exactly 850 x 315 pixels so it fits properly.
It is important to note that you are not allowed to use an image containing contact info, pricing or purchasing info, requests to share or like your page, or calls to action.
The point is to brand yourself and to make your page attractive and engaging.
With the new Facebook Timeline, you can no longer have a unique landing page. You can still have tabs, but none of them can be the default.
I almost spent a couple hundred dollars last month having a custom landing page designed. I cannot tell you how happy I am that I procrastinated!!!
I’m not a huge fan of the new layout as a whole — mainly because I find it loading very slowly, which annoys the living daylights out of me when I go to update my page!!! But there are some cool new features that might make up for it eventually, when I get used to them all.
Cool New Features
Pin To Top
If you have an important update you want everyone to see, you can use the new Pin to Top feature to keep it at the top of your update column for up to 7 days. That’s pretty nifty! (Click on the pencil to edit the post, and the option to Pin to Top is right there. You can also hide a post there if you don’t want viewers seeing it.)
One thing I really like is the new About section. It’s definitely an improvement. You can edit your About settings to determine what shows on the About tab.
I still need to work on my tabs, which are now application boxes across the top of the page under the cover photo, but those are pretty nifty too. You can create images for these apps instead of simply using the default app or page images. You can also rearrange the order of the tabs so the most important ones are seen.
Another cool feature? Starred posts. You can star a post and it makes it full screen, and guarantee that everyone who comes to your page sees it. See, like with my cheesesteak post. I like that feature too!
I haven’t done much with my admin panel, but it’s definitely easier to find your insights and stats if you watch those things. I don’t watch mine (nearly as well as I should, I’m sure!) so I just hide my Admin Panel. I like that they gave me that option.
This helps you manage your page easily and see all your posts, even if they are hidden. You can change the date on certain posts and add important milestones to your timeline. To get to the Activity Log, click on the Manage tab for a drop-down menu.
So. Have you switched your Facebook Page to the new Timeline yet? How do you like it??