LOFT just dropped a fresh batch of new arrivals for April, and the color palette alone has me ready to swap out all my winter layers… Think soft neutrals, breezy whites, and sun-washed pastels—the kind of pieces that instantly make your closet feel lighter.

And to make it even better, their latest promo is up to 40% off your purchase, so it’s the perfect time to grab a few spring updates. Here are the pieces that caught my eye!
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16 Responses
Would like to srr more of you modeling the clothes instead of snapshots from shopping websites. Thats how I determine rather i like a outfit
She wrote this in her email message: “I’m working on another big try-on haul this week, so to give myself a little more time for that, I kept things simple on the blog today with a fresh roundup of LOFT style picks.”
Hi Jo-Lynne, wanted to ask a question about premium denim and wasn’t sure how to email you for your Q&A section in your Saturday emails. I’m sure I’m not the only person who follows your blog that has reservations about spending $100s of $$ on denim, especially if it’s not a classic style that’ll last for many seasons. That said, what brand or style would be your go to if you only chose 1-2 pairs of denim to have in your closet? I have a nice selection right now, most of my denim is from Loft, Gap Factory, or WHBM. I do own more options now that I work from home.
I’m curious about Mother and Good American, as I note they’re made in the 🇺🇸! That’s a plus right there in my book. Thanks in advance!
I get that. For me, if I could keep only two pairs of jeans, it would be the MOTHER Weekender and MOTHER Dazzler. I wear those styles by far more than any other because they’re so versatile (and comfortable) and make me feel my best. But that doesn’t mean they’re the right choice for everybody.
Thank you so much! I’ll keep those in mind for my next denim purchase and keep my eyes open for a sale. Have a great trip to Florida! Our 2yo grandson (and our son and DIL) live near Tampa . I’m a pro at packing a personal item bag (free) for the weekend but always read your tips and review what you wear. Safe travels. ❤️
Definitely! I try to only buy premium denim when it’s on sale.
I like loft but our store closed and shipping is so high.
Subscribe to their emails. They will have free shipping sometimes! The closest one to me closed also. I am also a cardholder and I get two free shipping codes a year with that.
I second that. I never pay full price and wait for free shipping. Their rewards program is good too.
Mary….. if you subscribe to their emails they have free shipping a lot.
Poor Becca! From what I’ve seen on the news that system is going to be a multi day event. Being a GA native and having a mom that was petrified of severe weather, I’m the same way now. Larry grew up in the St. Louis area where they set on the porch to watch the storms, so he’s trying to help me calm down. So many pretty things at Loft.
Yeah, I’m not a fan either!
I wondered about Becca. I even said to my husband that a blogger I follow daughter goes to college in Nashville and I’m concerned. I’m glad you updated us. 🙏🙏🙏🙏🙏🙏🙏’d for her. 😌
Aw, thanks!
Loft has had a lot of good sales and coupons and free shipping lately. It’s made their website run so slow at least on my phone. It’s made me not even want to order anything.
Loft has been hit or miss for me lately. But I did end up with a few really good items from a recent order. I got the open weave sweater on the bottom row of your shopping links except in the blue color. It is really very nice and fits true to size in my opinion.