Brand Love :: Athleta

A new store just opened at our mall. Athleta. I DIE. Athleta is my favorite store for athletic wear (for the gym and my running) as well as sporty casual wear. Since I work from home and run kids to and fro for the majority of my days, sporty casual wear is my life!!

I love Athleta’s slogan: Power to the She! I was never much of a feminist and I certainly am no athlete, but as I’ve come into my own, I have really become to appreciate the power of woman. Not that men don’t deserve their day in the sun; I think men actually get a pretty bad rap these days. But I love to support brands that represent women as smart and strong and beautiful, and I think Athleta does that.

I haven’t gotten to the mall yet to visit the Athleta store, although I plan to remedy that next week sometime. But with the onset of fall weather, I’ve been jonesing for some cooler weather duds so I thought I’d peruse the online catalog and see what’s new this season.

This cozy Balkan sweater coat is at the top of my list.

Athleta Balkan Sweater Coat

Look, how awesome is this picture!?

Don’t just want to BE her right now? I want to hop in that jeep and tool around that deserted beach in my cozy sweater coat and cute knit cap . . . Okay, so that’s an unlikely scenario, but it’s fun to dream.


How awesome is this Izmir Tunic Top?? Wouldn’t that be awesome with a patterned scarf and boyfriend jeans??

Athleta Izmir Tunic Top

Look at the back!

Okay, so this tissue-weight Utopia Hoodie is exactly what I need for layering over a tank on those warmer fall days.

Athleta Utopia Hoodie

And this Organic Cotton Stripe Sweater is calling my name.

Athleta Organic Cotton Stripe Sweater

For working out, I’m dying to try this Dye Stripe Tinker Tank. I love the relaxed fit. I just wish they offered one that wasn’t a racer back. I never know what bra to wear under those because even the racer back sports bra I have would show under most racer back tops.

Athleta Printed Tinker Support Tank Top

Oh and this burnout tank is just too cute! I’m a bit of a closet hippie. I know you don’t believe me, but I have the Grateful Dead on my playlist, after all.

Athleta Second Layer Tank

Okay, that was fun! Now I need to find time to go to the store to try this stuff on! I love that I no longer have to deal with mailing back the things that don’t fit.

Have you been shopping yet this fall? What do you have your eye on??

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