Blogging & Social Media
155 Comments

Ways You Can Support Your Favorite Bloggers

I get a lot of questions from readers about how they can help support my business… If they comment on my blog posts, does it help me out in any way? If they click on one of my links and then click around, does it still count? If they comment too much on my Facebook Page, do they look like stalkers? (LOL!)

After fielding several of those types of questions in the comment section, I started thinking about writing this post, but I always chickened out because it feels so self-serving… as if posting pictures of myself all over the interwebs isn’t self-serving enough!

Finally I decided to ask you all outright if you would like a post like this, and quite a few of you said that you would, so here we are!

First of all, if you don’t understand how a blog generates income, read this post: How Do You Make Money On Your Blog. If that information is new to you, today’s post will make a lot more sense if you read that first.

In today’s post, I’ll explain how things work on my end and share ways you can help support your favorite bloggers if you are of a mind to do so. And this is not just about buying through my links, either.

In fact, the reason I wanted to write this post is because there are sooo many other ways you can support what we bloggers do, and those are actually the ones I had in mind when I mentioned wanting to write this post.

I realized during my reader survey that there are a lot of aspects of social media that the average person doesn’t understand. After being in this space for 12 years, I assume that everyone has an intimate knowledge of how all the social media networks work and when changes are made that affect those of us in the business, but when I read through the comments on my reader survey, I realized how much I take for granted.

Plus I also get quite a few questions about how the affiliate links work so I want to answer those too. But first, let’s talk about the other ways you can support the bloggers you enjoy.

First of all, just by being showing up, by logging on and reading, you are supporting us.

Every time a website is loaded — whether it be a page, a post, the home page, or a comment — is counted as a “page view.” Most bloggers use an analytics software that tracks those page views, and those numbers help us out in two ways.

  1. For one thing, ad networks pay based on page views. Every time a page is loaded, the ads are seen, and we get paid accordingly. It’s pennies per page view, but it adds up.
  2. We also report those page views to brands when we’re negotiating sponsored posts and broader campaigns, and the more page views we have, the more we can charge for sponsored posts.

So even if you never comment or never buy a thing from our links, your presence supports what we do and helps us be able to continue producing content on a regular basis.

To be honest, as long as there are comments coming in, I’ll be blogging even if I don’t make a dime. I just wouldn’t be able to put the amount of time into it that I currently do, but I loved blogging long before it was my job, and I have to believe I’d still be blogging as a hobby even if I had a different job. There are lots of bloggers who blog as a side gig or a hobby simply because it’s fun.

A second way you can support your favorite bloggers is by commenting — both on the blog as well as on Facebook and Instagram.

I’ve had some people say they’re afraid to comment too much for fear of looking like a stalker. (That still makes me giggle.)

You couldn’t be more wrong about that!

It’s the comments that got me hooked on blogging, and the community I’ve cultivated here that keeps me blogging. I love the conversations in the comments, I love hearing from you guys, and I love to see you interacting with one another too.

Besides the fact that I simply enjoy the conversation, comments also help me out by showing potential sponsors that I have a vibrant community of engaged readers and participants that want to know about the products and services I enjoy and trust. In fact, comments on sponsored posts are doubly helpful because it makes the sponsors happy to see people talking about their product or service.

And then there are the social media networks — specifically Facebook and Instagram — which are operated by algorithms. Likes and comments (and shares) on those platforms indicate that my accounts are healthy and active and that my followers want to see more of my content. Basically, Facebook and Instagram will show my content to more people if they see people engaging with it. 

If you’ve noticed that someone you follow on Facebook or Instagram is not showing up in your feed, it is because you haven’t engaged enough with their content.

So yes, please. Feel free to comment and like and share away!

I realize that some people don’t like to comment and like posts on Facebook because of privacy issues, and that’s fine too. But please don’t ever feel that you are commenting too much. As long as your comments are relevant and kind, I welcome them!

FACEBOOK TIP: To see my posts in your feed without a lot of liking and commenting, be sure that you are following my page and have notifications turned on. Here’s how:

Bloggers share their content on the social media networks for several reasons. Primarily, I use them to engage more with you guys, but I also hope that more people will find my blog through those networks. And also, brands pay for campaigns based on follower counts and engagement, which is why a lot of bloggers have taken to various shady practices to buy followers. It’s hard to compete with that, but I am committed to growing my channels organically, even if it is slow at times.

If you’re not following along already, you can find my Facebook Page HERE and my Instagram HERE.

A third way you can support the bloggers you enjoy is by pinning their content to Pinterest. (Find my Pinterest account HERE.)

Again, the goal here is for more people to find my blog and join our community.

I realize it probably sounds like I’m obsessed with growing my blog and social media channels, as if you aren’t enough, and I don’t want you to feel like that at all. In this industry, you’re either growing or you’re dying. There is no middle ground.

People are always coming and going, and I get that. My content may resonate for a time, and then it gets old, or you get busy, or go back to work, or start your own blog… I’ve seen that happen SO any times. Very few stick around for years and years, so if I’m not always bringing in new readers, my blog will eventually wither and die.

So yes, we always have to be finding ways to grow, and every time we get used to how one social media network works, it will change and we have to adjust. It’s kind of frustrating at times, but it’s also fun because things are always changing, and I never get bored.

Finally, subscribing to receive our email newsletters also helps support the work we do…

but only if you’re going to open and read them. Again, numbers matter, but what is most valuable is an engaged community. And I honestly don’t want anyone signing up for my emails if they don’t truly want to open and read them. The last thing I want to do is clutter your inbox with more emails you won’t read.

That said, I do try to make my emails a little extra for those who like the personal touch. I share a little more about what’s going on in my life at the moment, and it’s the best way to be alerted about new posts. If you don’t get my emails and you would like to, you can SIGN UP HERE. I have a daily option (more personal) and a weekly option (digest format.)

Now I’ll answer some of the questions I’ve had about how affiliate links work.

There is a lot of snark out there about fashion blogging and even some resentment about how we make money off of affiliate links, so I always want to be totally up front with you guys about how this works, and then you can decide for yourself if you want to support me in that way or not.

Also, I sometimes get comments that seem almost apologetic that they don’t shop through my affiliate links, and no one should feel obligated to do that or bad about it if they don’t.

I mean, if you do, that is awesome, and thank you, but that’s only a part of how I generate income from this blog.

However, it is a large part, and I’m always grateful when you do choose to shop through my links.

If you’re unsure how that all works, basically look at me as your free personal shopper. I use affiliate links when I link to products, and they have a code attached to them so brands can tell how many times people click on my links and buy something. They reward the blogger with a small commission for each purchase, which in part goes towards purchasing new clothes to give all of you fresh content daily (at no additional expense to you).

Some frequently asked questions about affiliate links:

#1. If I click your link, click around on the website, and buy something else, do you still get credit? 

I do unless you click an affiliate link from another blogger to the same site after mine, and then that one will override mine. The computer does not remember whose link you clicked on and credit that blogger with that purchase, so the last click trumps all.

#2. If I click on your affiliate link and buy something else, do you get credit?

Yes, I do. When you click through an affiliate link, the blogger earns a small commission on your entire purchase, not just on the item she linked to.

#3. If I click on your link and come back and purchase that item at a later date, do you get credit? 

Maybe… That depends on the “cookie” — basically how long the affiliate ID is stored on your browser. Every affiliate program has a different timeframe, so the sooner you make a purchase after clicking on a link, the better for the blogger.

Also, cookies only work in the browser you’re using when you click. For example, if you click on a link in Firefox, add an item to your cart, and then log into the same website in Chrome later in the day and check out, it doesn’t recognize that original cookie so there is no affiliate commission generated.

Also, if you shop through the app on your phone (for instance, Amazon, Target, or Nordstrom all have mobile apps) then I don’t get credit. There is also some debate about how long cookies last from a link in an Instagram Story. Supposedly they only count if the purchase is made immediately, so the best way to assure that your favorite blogger gets credit is to shop from her blog.

Ultimately, you should just shop normally, as you typically would, and if it benefits me or the blogger you’re reading, awesome. If not, that’s just the way it is. This should all happen organically.

Please know, I share all of this NOT because I’m asking you to always come to my site before making a purchase. I certainly would never expect you to do that! But some of you have asked how it works, so I wanted to explain. I don’t want anyone to ever feel duped or taken advantage of, so hopefully this helps unveil some of the mysteries behind this industry.

And if you DO want to make sure to shop through my links, I created a Quick Links section on my sidebar. If there’s a store you’d like me to add to that list, let me know.

At the end of the day, I’m here to provide a service to you and hopefully make your life a little easier. If you shop through my links, that’s awesome, but comments, page views, and sharing my posts also helps my business.

I hope I covered everything. If you think of any other questions, feel free to leave them in the comments. I realize that I take a lot for granted when I’m talking about this subject so I may have left out some important information along the way.

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photo credit: Alison Cornell

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155 thoughts on “Ways You Can Support Your Favorite Bloggers

  1. This is all very good.  Please don’t feel like you’re being self-serving.  This is your business – just as if you’re selling an online product and that product is the information you provide to your readers after doing research.  And from our perspective I like at how transparent you want to be and your honesty.  Thanks for all you do.  ????

  2. Thanks for taking the time to explain this. It’s all interesting and it’s good to know the various ways we can support your blog!

  3. Thank you so much for a very informative post. I really enjoy receiving your daily emails and the fact that you are so open with your readers. I appreciate all of your advice regarding fashion and tips for what may or may not work for a body type different than yours. 

  4. That was so well done! I learned a lot and it was presented so humbly, and with so much enthusiasm for your work as a blogger. Also, I can finally breathe a sigh of relief about how much I comment and share. I really, really, really do not want to appear to be a stalker.????

  5. This information is really interesting and I appreciate you sharing it so openly and honestly.  While I was aware that affiliate links generated small income for bloggers (and I frequently feel guilty because I don’t buy substantial amount of clothing) I wasn’t fully aware of how other interactions benefit my favorite bloggers – and I’m so happy to know my page views, likes, comments help!  One of the things I really enjoy about your – and other fashion – blogs is getting ideas for putting outfits together and then shopping my closet and finding news ways to use the pieces I have – but would never have thought to put together.  Having a huge closet – the familiar so many options, nothing to wear issues – I’m trying hard to curtail purchases and really use what I already have.  Thanks, again for sharing this information.  It’s very interesting, educational and helpful!

    1. So glad to hear that. And yes, I really do want my ideas to help others shop their closets. Even if I’m showing new items, that doesn’t mean I expect people to go out and buy every one, or even most of them. My shopping habits are definitely not normal, but they do help keep the content here fresh. 🙂

  6. Thanks for sharing what you do and how you earn money. I don’t find it at all self-serving. It’s truly interesting to learn about this!

  7. Jo-Lynne, what an educational post! Love to learn! And sure appreciate the outfit for us “Southern Sisters”. We are just fooling ourselves that winter is done! HA. One other way followers can support you is to tell friends about you! I have several who are in need of fashion advice and I pointed your way. Last thought- all jobs have behind the scenes work that no one can really understand without doing it and I know the work you do surely has lots of this- so any monetary help your followers can support is a good thing to keep ya going ( aka dressing room marathons and returns! Yuk). Julie 

  8. Great post! I truly consider you my personal shopper. Love your style. Sometimes i’m afraid I’ll run into you at the K of P Mall and we will be wearing the same thing (The sincerest form of flattery yes?). Thanks for all you do!

  9. Thank you so much for sharing this, Jo-Lynne! I have found some great purchases through your blog and so happy that the sales support YOU! Thank you so much for being you and sharing so much with your readers! Pray you feel better soon! Have a blessed day!

  10. Jo-Lynne , Thanks for explaining the process for helping you out , I never knew all of that . I love helping out the bloggers I follow , You all put a lot of hard work to bring us fashion , hair makeup etc…. I am very appreciative of that and as soon as I get thru the Adore Your Wardrobe classes I will be supporting you more , Lol . I haven’t purchased many things because I was doing the Frustration to Functional class and it helped me a lot so I am excited to get started with the Adore classes . I do love the sweater you have on though , might just have to get it . Thank you again and have a great afternoon!!!!!
    Diana 

    1. Honestly, I’d wait and see what you think a few weeks into the course. 🙂 It may work great, but you may find it’s not the best color or shape or something. I can’t wait to hear how you like the course!

      1. Yes , I think I will wait . I am excited to see exactly what my body type is , I have my own idea but can’t wait to see if it is totally different from what I think it is . I will have to let you know in a few weeks how I am doing with it 

  11. Thanks for the detailed post. I had no idea how blogging works, beyond what you had posted earlier. I appreciate your hard work and the education you are continually providing, your style, and this community. I hope your back is better soon!

  12. I have a couple of questions regarding purchases. I bought the lavender sweater you featured from Nordstrom via your link. By the time I purchased it, my size was sold out, so I ordered the next larger size. The sweater arrived last week, and I will be returning it as it’s too large and boxy for me.  Will you lose credit for my purchase once I return it?  Additionally, when I purchase an item you’ve recommended at Nordstrom in the actual store, is there a way I can make sure you receive credit for my purchase?

    1. Good questions.

      When an item is returned, that commission is deducted from my account. For this reason, most affiliate networks don’t pay for 60-90 days out from the date of purchase. Fun fact: about 40% gets returned. 🙂

      And no, when you shop in store, there is no way for a blogger to get credit…. unless you order online and choose store pickup, then the blogger does get credit.

  13. I’m a new subscriber and just wanted to say how much I enjoy your fashion sense and your writing style. I love that you are willing to be vulnerable and real which is so refreshing in the world today. Keep letting your personality shine! Thanks for the information. I’ve purchased several things and wasn’t sure how it all worked. I think most of us here really appreciate your professionalism and recognize this is your business. It’s not often that we can get good free advice. Usually you kind of get what you pay for. Lol!  So we LOVE being able to support you any way we can. 

    As long as I’m here I’ll make a request. Can you sometime address rear pocket placement on jeans? Do you look at that? I’ve noticed a few online articles about it and am trying to be more careful since I’m older and need all the help I can get in making that area look as good as possible in my 50’s. 

  14. Wow!! Thank you so much for the info! It is wonderful to get a little insight as to how this all works! And stay warm!

  15. Thanks for this post! I’ve been curious about some of these questions, so this was very informative. Also, your makeup looks extra pretty in these photos. I love it! I especially love your lipstick color.

  16. Very informative! I mainly use Instagram to view  clothing that bloggers are sharing. It has been a game changer for me. It has saved me a lot of time shopping.  It is a double edge sword in that I buy a lot of things I don’t really need. 

  17. Thanks Jo-Lynne, this was so helpful and I’m glad to know, even if I don’t always make purchases, its supporting you.  I love your blog, as I’ve said many times, you are real and I love how you also share your personal life.  Speaking of that, I just read your Coffee Talk I missed yesterday and so sorry to hear about your back pain.  I sure hope you are able to find a solution that works for you, but I really think massage will do the trick.  I went with neck and shoulder pain for over a year and had never went to a massage therapist ever and I decided to try one. She was great.  In one treatment, the pain was almost all the way gone and all the way gone after the 2nd one.  I hope this for you.  As for your son going off to college, I’ve done this 3 times already and each is hard in its own way. I’m not sure the last is harder than the 1st.  I cried every time my 1st came home and then left again. 🙂 LOL  Didn’t do that on the other 2 as I got use to the process and understood how fast the days go and before you know it, they are home for Thanksgiving, Christmas, Spring break and then summer.  I still remember my 1st coming home that 1st summer with all her dorm room stuff.  UGH!!!  I was just about ready to send her back to college.  Ha Ha  As for you saying you will have a guest room.  I never did change their room right away.  I wanted them to be able to come home to comfort and have THEIR room to go back to and relax and enjoy home.  Guest can always still sleep in THEIR room. 🙂 LOL  This may have been just me, but I waited for them to be completely out of the house on their own after college, before making big room changes.  I really think to this day, they appreciated this.  Now for your todays post.  Wow!!! That was so informative.  I have to say some of it was over my head, but I have no skills in technology.  I’m so glad  you chose to stay home and raise your kids and work from home.  What a blessing and to LOVE your work is a double blessing huh?  Oh 1 more thing, you don’t complain too much.  I don’t come to your blog to hear the “All is Roses, Christmas Letter.”  We need to know you are just like we are and lets face it, you are right, after 40 the aches and pains do come and its hard and it affects us and sometimes just sharing it and getting support gets us through.  We all have those days and need support thats for sure.  Blessings to you.  PS With your new format for commenting, why is their a slot to add website.  I haven’t done that.  

    1. Oh my goodness, yes. I don’t plan to change his room up. But it will be nice to have a place for guests to stay when he’s away at college, rather than using the pullout couch in the living room. 🙂 And for me when my husband snores… haha!

      The comment section always had the website address box. It’s for people with blogs or businesses – then their names are clickable in their comments. 🙂 You can leave it blank.

  18. PS As if I didn’t already write too much.  Your blog pictures in the striped sweater, by your computer are gorgeous.  You look like you have flawless skin and your make-up is perfect.  Great sweater on you.  

  19. Great post, JoLynne!  I appreciate all of your hard work, and am happy to “shop through you”.  The pictures (and you) are beautiful.  I love how sparkling clean your desk is!  🙂

    1. Ha! It is NEVER that way. I cleaned it for the shoot and all the desk crap was on the floor. 😉 I actually showed the behind the scenes on my Insta Story. Bonus, I moved a few things back up and cleaned up the rest and it still looks pretty tidy. So that’s a plus!

  20. Thank you Jolynne. This was all quite informative. There is a lot more going on behind the scenes than I thought. I also was feeling like a stalker. LOL I changed some of the FB settings. I have myself following 2 of your FBs but could one of them be your own personal one? Gosh, then you would really think I was a stalker. I am good with the IG and even watch the Instastories. Thanks again for blogging. I look forward opening up your email every morning.

  21. Jo-Lynne, this was a helpful and informative post. Thanks for explaining it all, and I’ll try to do better about using affiliate links (I often forget). I appreciate your sincerity and grace in creating this fun part of the net.

  22. Lots of good info. I may not remember it all but it is very helpful. All I know is you are my #1 blog. You do such a great job. And I look forward to receiving your emails dailey.

  23. Thanks for this information. I love getting your emails and always click through most days. I didn’t know about the links so when I want to purchase from your recommendations I would love for you to get credit. Keep up the great work! I love your blog!!

  24. I did not know how this worked. I like being able to click on a link to find clothing that you recommend. I have trouble navigating some of the websites and finding the items. I enjoy your blog. Keep up the good work. 

  25. So glad I have been supporting you by just showing up every day. I love your blog and is something I enjoy at the end of my day. 

  26. This was vert informative. So many things I never knew about the blogging world. Thank you for taking the time to explain it all! 

  27. Wow, how fascinating. This was very interesting and dare I say, entertaining! I started reading your Blog about 3 or 4 years ago, but prior to that I never really followed a blog, or blogger before. My friends have noticed how much my style has changed and they always ask me where I’m buying my clothes and how I find time to shop with my busy schedule. Speaking of shopping, I clicked on a link you posted a couple of weeks ago and got my first pair of AG jeans. I’ve been wanting a pair for a while and the price was too good to pass up. I got the last pair they had, which was a 30. I typically wear a 29, but I kept them even though they are a little big. They are oh so comfortable, and thankfully they don’t bag or sag, just like you said. I hope you’ll be blogging forever, Jo-Lynne because you’re awesome at it.

    1. Thanks so much, Danee. And I’m glad you like your AGs. yeah, they tend to run a little big, so I usually size down but b/c they don’t get saggy, the bigger size can work. I have one pair in the 29, and I like them when I’m up a few pounds (like now, haha!)

  28. I am a nurse by profession but also own two online retail sites that do not have to do with fashion. You mentioned that some people blog as a hobby. I can understand that concept, but what I want to let you know is that what you do is tremendously A LOT of work!! You certainly do a wonderful job and for that I am very thankful!! I love nursing and leadership but for the most part some days I need to wear scrubs and a lab coat and some days I will wear an outfit since I am in management. So, in general, I am not honestly going to wear one of my nicer outfits because you never know when you are going to be called into a situation where there is too much risk getting an outfit contaminated and damaged. So, for me I do like nice clothes, and certainly have my fair share, but I am not good at pulling outfits together. I can however see an outfit and a certain look from what you wear and I can tell if it would be something I like. My question to you is this….I have blonde hair and a rounder face. So certain colors and certain necklines do not flatter me at all like they do on you. I know your blog is not to “copy”, and that is not what I am trying to do. I have my basic colors that I like but overall, for me I love your blog because our styles are very similar and I am also trying to put more effort in having a more pulled together look. Do you have any thoughts on how to take something that looks great with your (or anyone elses) hair coloring and facial structure and know how to change it up a bit to fit me? The only thing I can think of is to just to “keep at it”. Learn by trying items on and learning what works??? Believe it or not, in blog land, it is very hard to identify with a blogger who has a style that I am drawn to. Basically for me there are two. I do not have alot of time to be on the computer all day, but I am trying to really up my game in the wardrobe department. Any suggestions? Again, I am learning to see something that you will be wearing and think that if I did certain things, I can achieve the same classy look with changing up different elements. Did I just answer my own question, or is there more to it? Thank you for all that you do!!

    1. Hey Christina, I hear ya! I know you said time is limited but I think you would LOVE the Adore Your Wardrobe course. Today is the last day for registration, and it starts tomorrow. She only runs it 3x a year. You really learn how to dress your body type for your coloring, and it makes it so much easier to take other people’s ideas and make them work for you. Other than a course like that, I think it really is a lot of trial and error. I also am a huge fan of taking those mirror selfies and comparing them. For some reason, it is more telling to look at the picture than actually looking at oneself in the mirror. Hope that helps!

  29. This post was SO interesting!! Yours is my favorite blog and the one I try to never miss reading, even going back a day or two if I miss. I appreciate that you are real and honest and I never feel duped – I can’t say that about any of the others I follow. Your shopping and recommendations save me so much time and money, I love watching the coming trends but I don’t have time to spend hours online or in stores, so you are like having a real fashion stylist. Its well worth it to me to do whatever I can to support your work and make it mutually beneficial. Plus, I like you and enjoy watching your life and family grow – not in a weird way, you are where I was not that long ago and now I am a grandmother five times over. Time has flown!! I loved the stage you’re in now with all the activity and having teenagers always around. Keeps you young (and exhausted in a good way!). Thank you so much!!

  30. I loved this post! I’ve always been interested in how this works. I follow you because I like your “voice”, the way you write and how genuine you seem. Interesting fact: I have bunions but have never seen that ad. Ha ha.

  31. Thank you for posting this information. I often wondered how it worked. I truly enjoy your blog. It’s opened my eyes to a lot of possibilities in fashion and lifestyle. I feel like a stalker also. Lol!!???? But, you always seem so candid and put together about everything. It’s very enjoyable. Have a Great Monday and Stay Warm!!❤

  32. Thank you for this post. I have followed you for just over a year and have appreciated your honesty and “conservative” approach to purchases. You show items that are on trend, but don’t break the bank and work for us mom’s over 40 that still want to be “in” and look good! I really appreciate the content of this post as I have often wondered about replying / commenting on blogs and not wanting to be “too” present. It is also good feedback as I am beginning to blog and appreciate your insight.

  33. Thank you – so informative, especially since this type of industry and making a living might be new to some of us. You have helped me many times with suggestions, positive thoughts and feeling good about my style I am happy to “give back” by using your links.

  34. Great post! I rarely post cause everything I would say has already been said. I’ll try to comment more often. I read your blog everyday, or catch up if I miss a couple. Thank you for all you do! You are amazing!

  35. That was fascinating!  I’ve never thought to ask how the affiliate links work because I thought I knew…but my understanding was a little different from what you explained.  It also never occurred to me that brands are looking at your comments to determine engagement of your readers.  That motivates me not to ‘lurk’ as much as I do.   For the record, I’ve been reading your blog for *ages!* I know I had to have started around 2007 or so, definitely before 2009 because that’s when we. Over to Columbia…and I know I won one of your giveaways when we lived in Houston.

  36. Jo-Lynne, thanks for sharing this. I haven’t gotten to the point where I am making money on a regular basis through my blog, but this was very helpful in understanding some of the ins and outs. I would like to eventually get to the point where the blog at least covers itself since I use a paid for platform and of course to cover my shopping addiction. Ha, ha. I always appreciate your insights. Have a great weekend. – Amy
    http://stylingrannymama.com/

  37. Thanks for this article. It was very informative. Keep up the good work and I pray for much success in 2018 for you in Jesus Name.

  38. Thank you. I have just starting following you and I find your postings to be refreshingly authentic in content as well commentary. Keep up the terrific work!

  39. Thank You for explaining all of this. I learned a lot and hope to utilize your links regularly.

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